Imagine you're trying to buy one of this high-priced products such as the most expensive of the current iPhone series - iPhone 14 Pro Max (instead of iPhone 13) on your favorite e-commerce app such as Amazon.
Let say you went through the stores of the first two iPhone 14 Pro Max sellers that are top ranking among other sellers. Being so excited that, in a matter of hours or days, you're going to be a proud owner of the classiest iPhone, you scan through Seller A's store immediately to check it out.
Although, he posted a very nice picture of this brand of iPhone 14, but you couldn't make a significant meaning of his poorly written copy about the features, specifications, and benefits of this latest release of iPhone 14.
Feeling quite disappointed with Seller's A copywriting skills, you head on to Seller B's store feeling kind of hopeful to get some concrete information to 'up' your vibe about the phone you've got in mind to buy.
And yeah, boom! Seller B offers you a slick picture of iPhone 14 Pro Max and a very comprehensive copy that contained all you need to know about this sophisticated phone. What's good again? He even offers you a 10% discount coupon on your purchase.
Woo-hoo! You got excited, right?
And upon reading his arrow-pointed call-to-action that was written to hit his target point which is strategically located at the center of your emotional board, you without further thinking, click the 'Buy Now' button 🛒 with all smiles to make payment for the product.
But wait... Have you ever given it a thought as to why you chose to buy from Seller B instead of Seller A? Have you ever given it a thought as to why you didn't feel sorry for not increasing the business sales of Seller A and instead chose to increase the profit margin of his competitor, Seller B?
That's definitely because of the difference in the way the B2C copy for the product was written by each seller.
Copywriting is a form of persuasive content writing aimed at connecting the benefits of a product or service to the emotions of a buyer; thus, arousing their interest in your product and influencing them to put its purchase into positive consideration.
So, a copywriter is anyone who uses this strong communication/marketing skill to attract prospective users or buyers to a product/service; as well as sounds persuasive enough in writing to convince buyers to purchase a product or use a service. In technical terms, it implies having a persuasive writing style that converts leads to sales.
Copywriting is a skill that is multibeneficial to business growth and its importance cannot be over emphasized. Let's take a look at our 5 top benefits of Copywriting for this article:
1. It Showcases and Grows your Brand Identity:
How did you get to hear about those big business brands such as Nike, McDonald, and Coca-Cola which you've come to know today? You've seen one of their ad copies, right? And you're always tempted or sometimes give in to buy some of their classy looking product with a time-bound discounts that you can't overlook.
Why does this always happen? You wonder. This is because those big businesses understand the power of good copywriting; and they use it effectively and consistently to their business advantage until their brand name becomes a common household name like Coca-Cola.
2. It Gives your Business Brand a Unique Voice:
What brand comes to your mind when you think running shoes? Nike, Adidas, Puma? What about the contemporary private taxi rides? You think Uber or Bolt?
In spite of the intense competition in the sports or car industry, each of the above-mentioned business brands have their own unique voices that their loyal customers recognize and connects with. Need a business voice that tops others in your niche? Then engaging an effective copywriting strategy for your product/service marketing is key.
3. It stands your Business out from Competitors:
One of the greatest fear of every start-up is how to stand out their brand in a highly competitive market. Every big brand you've heard of today have once being at this low-point while in their early stage of business growth.
In the book titled 'Shoedog', Phil Knight, Founder of Nike company, described how he started his running shoe business primitively in the United States amid a heavy competition against other well recognised and established running shoe brands. Challenging as it were, Phil and his business team consistently maximized catchy ads and copywriting to distinguish the NIKE ✔️ brand and to attract customers to trust their brand identity and voice.
4. It reinforces your Customer-to-Product Bond:
Is there a particular brand of product which you buy often and have been doing so for the past 10 years because you think the brand is irreplaceable? Did you just answer, Yes?! We all have that one brand of product, no matter big or small, that we've trusted for years. But what keeps you going for it ever since your first purchase? Is it just the quality of the product?
Well, quality plays a major part, but what if, in spite of its quality, you no longer see interesting ad copies about the product? And then comes a new competitor overtaking the business lane by pushing their own brand heavily to resonate with customers' need, and attracting lots of customers through their strong copywriting and branding skills.
Then, boom! Their customer base increases, sales triples and the competitor's brand now become more popular than beloved brand. You are most likely at this juncture might consider purchasing from the competitor who grabs your attention through persuasive copywriting that converts leads to sales.
5. It keeps your Brand Top Ranking on Google, Bing or Others:
It's no business secret that most thriving businesses today have a website and/or an online store where customers can purchase their products from the comfort of their homes or offices. But there's also the SEO ranking competition to deal with, and big businesses who understand how to craft creative Google AdWords bids with a high quality scores to occupy top ranks.
So, if you're a start up business, we've just shown you what the big wings do to win in your business niche. You've got to really invest in copywriting. You can either chose to do it yourself, if you've got the skill and the time to do that, or you hire a skilled Copywriter to help you up your product/service marketing game.
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At Lizop Writes, we work with businesses (Start-ups, SMEs and big businesses) to win in your business niche through our effective copywriting for email marketing, advertising and other content writing for business brand growth and awareness.
We will create a strong writing strategy and ad portfolio for your product/service that will distinguishes and showcases your business as a trusted brand. The ad copies which we write for your business will not only attracts your product leads but converts them to sales.
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